I Am The Story I Tell…And I’ll Sell it For Free!

The dispositions of the new generation of customers, empowered and connected through technologies and information, who some like to call ‘the Prosumers’, is yet to be a full blown ‘phenomenon’ but the signs of a new era in social consumption, production and co-creation are loud and clear. With the ubiquity of information access, and the [...]

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McDoland’s Vs. Facebook, Am I Lovin’ It?

If you are wondering what is the McDonald’s connection with web applications, let me clarify that this is not about the offerings. I intend to discuss the kinds of experiences a brand, either emerging or long established, promise to offer to the customer or the [...]

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